Under Armour began in 1996 in Washington, DC developing fabrics that keep athletes comfortable in cold weather and then, in all seasons. The brand then diversified into the production of several accessories, shoes and sportswear.

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Under Armour's vision is to inspire you with performance solutions you never knew you needed and can't imagine living without.

Push beyond your limits

Equipment designed to keep athletes cool, dry and light throughout a game, training or competition.

Women

Unlock your next level

Athletic apparel technologies that sharpen your edge.

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Men

Heart, sweat and purpose

Sportswear that strengthens the change you create in yourself and others.

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Children

For tomorrow’s athletes

Athletic apparel adapted to their favourite sports.

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Footwear

Innovations built to perform

Shoes made for moderate to intense workouts.

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Accessories

The pursuit of improvement

Accessories that meet your needs.

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The newest arrivals and latest innovations

Under Armour specializes in a variety of sports, whether it's for your workouts or for your preferred team sport.

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Under Armour Shoes and Clothing

Looking for specific running shoes designed according to the latest technologies, a stylish breathable sports bra providing added support, a backpack or a duffle bag? Shop our wide array of Under Armour shoes, training apparel and equipment to follow the lifestyle and activities of the whole family.



Established in Baltimore, MD since 1998, Under Armour is a company specialized in the manufacture and distribution of sports equipment, footwear and sportswear for men, women and children. Despite its recent creation, the brand has very quickly made a name for itself on the market among the major established players.

It all started in a rowhouse of Washington, D.C. in 1996, when Kevin Plank created a prototype sweat-wicking t-shirt, or “The Shorty”. The following year, Under Armour introduced its Heatgear®, Coldgear® and AllSeasonGear® iconic technologies and the rest is history.

Plus, the company has partnered with both national and international sports stars. For instance, with professional golfer Jordan Spieth, Under Armour has developed a golf clothing line while being his sponsor. NBA champion Stephen Curry is also famous for being the face of a collection of basketball shoes and apparel named after himself. Or the Project Rock collaboration between UA and the former professional wrestler Dwayne Johnson, also known as The Rock, offering clothes and shoes intended to push through your boundaries during your fitness sessions.

Thanks to its passion, designs and constant quest for innovation to create high-performance and quality products, the company helps athletes to continuously get better, stronger and more focused so they can be on top of their game. So, whether you are an amateur athlete who practises sport for sheer pleasure or a professional looking for his next challenge, find a great selection of Under Armour products suited for the athlete in you at Sports Experts, in store or online.

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